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2009 Broadcast Order

SIYAYINQOBA BEAT IT! SERIES Vi

Teen Pregnancy2 - Nutrition and HIV3 - Children on ARVs4 - Gender Violence5 - MSM6 - ARV shortages7 - MDR-TB8 - Circumcision9 - ARVs and Prevention10 - sex workers11 - Cervical Cancer12 - Women and the Law13 - Alcohol and HIV14 - Traditional Healers15 - Long Term Survivors16 - PMTCT17 - Mental Health18 - Marginalized GroupsEvents of 200920 - TB and HIV21 - HIV and Relationships22 - Public Health Services23 - Themes of the Season24 - Community Health Workers25 - Transactional and Intergenerational Sex26 - Multiple Partners

Set

Siyayinqoba Beat It! has been promoting the mass understanding of treatment and prevention literacy since 1999. Over the eleven years of our existence Siyayinqoba Beat It! has produced hundreds of inserts on various aspects of prevention and treatment and has continually evolved with the scope of the epidemic.

Starting from a modest base of around 500,000 viewers per episode in 1999, Siyayinqoba Beat It! now plays on many different formats, including SABC 1 to over one million viewers per week.

Siyayinqoba Beat It! Series V was in the top 25 local programmes over its broadcast in 2009-2010,beating shows such as Morning Live and 3 Talk.

Siyayinqoba Beat It! tells the stories of South Africans who are living with or affected by HIV and AIDS through a documentary format that promotes positive living and HIV prevention. The show consists of two documentary inserts which provides a glimpse into the lives of people who have been motivated to effect positive changes in their lives.  Each insert is told from a young Community Journalists point of view and takes the viewer to a different part of the country. The remaining time in the show is made up of interviews with expert guests who include medical practitioners and HIV/Human Rights activists.

Embracing the theme of "Get Informed, Get Involved!" a group of young community journalists take the lead in the 2010 season of Siyayinqoba Beat It! which takes to the screen on the 15th of August 2010. At the helm of the well-known programme about people living with HIV and AIDS is anchor Nokubonga Yawa, a vibrant young woman living openly with HIV. The programmes are personal, informative and educational. By sharing successful personal experiences, the Community Journalistss motivate young people living with HIV and their support networks to take action, seek further information and get involved in their communities. Siyayinqoba Beat It! incorporates stories from all of the nine provinces and on occasion from other countries in the region. We have travelled to both rural and urban areas to present stories and we regularly feature marginalized and vulnerable groups.

The South African National Aids Council and the Department of Health has launched the new HIV Counselling and Testing campaign (HCT) in 2010.  Siyayinqoba Beat It! is one of the only vehicles available which uses mainstream media as well as on the ground training in HIV and related health issues.  The 2010 Siyayinqoba Beat It! series will help disseminate accurate and current information about the new government protocols around health and HIV. Siyayinqoba is dedicated to making sure that educational information on all new protocols as well as HCT goals are distributed as widely as possible.

CMT is equally committed as part of the HCT campaign to promoting social acceptance and understanding of key biomedical interventions which, taken together and effectively implemented, can make a significant contribution to the reduction of the incidence of new infections.

The 2010 season of Siyayinqoba Beat It! intends to broadcast on the following television channels:

  • SABC 1
  • Mindset Health
  • Cape Town TV (Cape Town based community television station)
  • Soweto TV (Johannesburg based community television station; and DSTV)
  • Bay TV (KwaZulu Natal based community television station)
  • Rank TV (Broadcasts on stations, taxi ranks and other locations used by South African commuters nationally)


Siyayinqoba Beat It! is premised on the idea that treatment and prevention are interdependent processes and that prevention information is for everyone - HIV negative and positive together. Key messages highlighted on the show and in all of Siyayinqoba Beat It! communication communications include: regular testing and starting ARV treatment at the right time; reporting sexual abuse and rape (a major contributing factor to the spread of the disease), alcohol abuse and its relation to risky sexual practices; partner reduction, as more partners means more risk, less partners means less risk, and encouraging safer sex always.

 

Read our viewers letters here!

Siyayinqoba Beat It! is supported by:

Global Fund

The Global Fund to Fight AIDS, Tuberculosis and Malaria

CMT and the Treatment Action Camapign (TAC) wrote a proposal to the Global Fund in 2006 that was accepted. CMT received approximately R 4 500 000 per year in support of CMT General Management costs and the CMT television show, Siyayinqoba Beat It! Learn more about the Global Fund, how CHMT secured funding and the projects supported by the Fund here.
OSF-SA

Open Society Foundation for South Africa
DFID

UK Department for International Development (DFID)